Ad campaign assets for Gillette product launches and brand initiatives. Supporting assets were created for e-commerce, in-store and activation events.
Advertising Art Direction | Point of Sale | E-commerce
Fusion 5 Launch
Visuals were created that showcase the superior comfort of 5 blades and the product benefit “A shave you barely feel".
Gillette 3 & Gillette 5 Launch
Product benefit pages were developed for e-commerce sites like Walmart.com as well as brand activations and in-store signage.
Styler
Gillette Styler product images were created for e-commerce sites and Gillette.com. Art directed photos show the versatility of trimming, shaving and edging while also being waterproof.